These pages should be used to describe most of your business and so will make up the majority of your site. When you’re writing these pages, think about me – why have I come here, and what’s in it for me if I stay?
Describe to me what your product or service offers, and how I will benefit from it. Make sure to mention your services in the copy so I know I’m in the right place. Focus your writing for me so I know I matter to you.
Let me know about the details of your services or products. If I’m going to buy from you, I need to be sure you’re the right business for me. Let me know how they’re going to work. What is involved in your services? Will you come to me or do I need to come to you?